![]() You can have the best content and a great product, but if your website is slow, you’ll lose all the efforts you put into design and development. One of your marketing goals should always be faster than your competitors simply because they are just one click away. The quicker a webpage loads, the more likely a user is to perform the targeted action on that webpage. Ensuring that your page loads as fast as it can is a necessary part of any online strategy. If there is any delay or whatsoever, people are likely to click away to something else. You have a very short window of time to keep users’ attention. It’s also relevant from a user experience perspective – a slow site just doesn’t cut it these days. In addition, when your page is slow, it disincentivizes web crawlers which only have limited resources and might deprioritize your site if it is too slow. ![]() The Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience: the loading speed will become more crucial than ever. In June, Google is going to update its algorithm and integrate the Core Web Vitals as a ranking factor. Google wants to know that if they send a visitor your way, that visitor will be happy with the experience. Google has indicated that the speed at which your page loads is an important signal in determining its ranking. If you focus on providing a faster and safer experience to the users, you’ll benefit from the Google Page Experience update. No one likes a slow website (and neither does Google!). Why Does Page Speed Matter?Įvaluating the page speed is crucial if you want to know the health of your WordPress site. ![]() In this article, we’ll delve into some WordPress performance optimization best practices and answer both of the questions: What are the top tips to improve WordPress website speed? And Why is your WordPress site slow? This is why your site speed and performance matter so much – it’s part of the difference between showing up on the first page of Google and showing up on the tenth. As such, when search engines are ranking results, they want to ensure that they’re only showing the best of the best to their users. It’s 2021 and always remember that the consumer is spoiled for choice. You’ll have access to some helpful information such as why speed is important, what may slow down your WordPress site, and actionable steps that you can take to make your website faster immediately. Do you want to optimize your site speed? We’ve put together a comprehensive guide to WordPress performance optimization.
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